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Each IK has a special focus theme, which is addressed by about 60 % of the material taught at an IK. The theme of IK-2010 is "Play, Act and Learn", and seeks to examine the function of playing, fun and entertainment in humans and animals as well as on neuronal levels. For this the organizers have created a program that covers the following aspects:

• Cooperation and game theory on biological, economic and psychological levels
• Language games and language evolution
• Human computation, serious gaming and entertainment computing
• The role of play in human development
• Computer games
• Playing and learning from animals to robots